Download the Program Catalog
to Find Out More
Leverage Our
Industry Partners
Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.
Microsoft
Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.
Facebook Blueprint
With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.
Canva
Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.
$119 Value
HubSpot
Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.
Up to $6,000 / Month Value
Hootsuite
Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.
$298 Value
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Take Your Abilities
to the Next Level
Employers today are seeking skilled digital marketing candidates. Students enrolled in the Digital Marketing Bootcamp can boost their competitive edge with the knowledge and skills currently in high demand. The program includes practical exercises, agency-style projects, development of your professional e-portfolio, instruction from industry-leading experts, and access to exclusive, personalized career services.
Get the Right Combination of
Experience and Education
Hands-On Learning in a Practical Training Environment
Learn By
Experience
A successful digital marketing career hinges on a solid understanding of theory as well as hands-on experience. The Digital Marketing Bootcamp provides an experiential learning environment, including agency-style projects, hands-on tasks, and professional portfolio building exercises.
Build a Professional
E-Portfolio
Projects completed within the bootcamp form the basis of your professional e-portfolio. This optional, extra credit component of the bootcamp gives learners the opportunity to showcase their skills and capabilities in a streamlined way that can be presented to potential employers during the job search process after completing the program.
Agency-Modeled
Projects
At the start of the bootcamp, learners will gather into agency-style teams, choosing a role that resonates most with their interests. Each team will be made up of a variety of roles that mimic a professional agency setting and will work together to complete projects such as building brand architecture, pitch presentations, client briefs, and more. Each group is matched with a real client and given a dedicated budget, gaining hands-on experience they can showcase on their resume and within their e-portfolio.
Live, Online
Classes
Enjoy hands-on, accelerated learning in a convenient virtual setting. Students participate in live, online classroom sessions in a remote learning format that includes Q&As with instructors, agency-style group projects, discussion of complex concepts, and instructor feedback on assignments.
Elevate Your
Career Potential
With a Digital Marketing Career
Digital marketing has been a game-changer for nearly every industry. It’s enabled businesses of all sizes to expand their reach, refine their target audience, and generate a consistent lead pipeline. Behind every successful brand is a strong digital marketing team with a comprehensive understanding of a wide range of tools, platforms, and tactics - plus the ability to craft and distribute marketing campaigns and messages in the most effective way.
The digital marketing industry offers a variety of roles and positions, including creative, conceptual, and analytical positions that are more operational, strategic, and business development focused. For students of the Digital Marketing Bootcamp, many career options are waiting to match your passions, interests, and strengths.
Here are some of the digital marketing careers our students can choose from:
SEO
Specialist
PPC
Specialist
Paid Social Media Strategist
Content Marketing Strategist
Social Media Manager
Email Marketing Specialist
E-Commerce Specialist
Marketing Data Analyst
Digital Marketing Strategist
Download the
Program Catalog
to Find Out More
Program Catalog
Discover the Direct
Path to
a Career in
Digital Marketing
30-Hour Introductory Course
| 403-Hour Extended Program
The NC State Digital Marketing Bootcamp covers the most advanced, up-to-date digital marketing concepts to give you the skills and tools needed to succeed in a digital workplace.
-
Introductory Course
Start the program with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms. SEO and PPC essentials, introduction to social media marketing, influencer and affiliate marketing, and much more. -
Career Services
The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on students’ e-portfolios. -
Foundations
-
Fundamentals of Marketing
Go further into the world of marketing development and strategy with this course that covers customer personas, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, data analytics, branding, and more. -
Content Marketing
Boost your writing capabilities and explore techniques for crafting powerful high-converting marketing content for a range of digital channels, including web content, social media sites, SEO blogs, forums, paid ads, infographics, and audience-targeted copy. -
Customer Relationship Management
This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms. -
Core A
-
Web Development for Marketers
Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS, including the use of plug-ins, themes, and uploading and editing web content. Students will use these skills to develop a website for an internal case study project, which emulates a project they may be tasked with on the job. -
User Experience (UX)
Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more. -
E-Commerce
Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and more. -
Data Analytics & Visualization
This course covers the importance of marketing data, including tracking, analysis, and data sharing using Google Analytics. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results. -
Core B
-
Search Engine Optimization (SEO)
Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more. -
Email Marketing
Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization. -
Social Media Marketing: Organic & Paid
Learn the techniques for developing organic social content, deploying influencer marketing campaigns, and managing paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam. -
Capstone
-
Search Engine Marketing (SEM)
Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams. -
Digital Strategy
Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.
Introductory Course
30 Hours
Start the program with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms. SEO and PPC essentials, introduction to social media marketing, influencer and affiliate marketing, and much more.
Career Services
10 Hours
The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on students’ e-portfolios.
Foundations
Fundamentals of Marketing
24 Hours
Go further into the world of marketing development and strategy with this course that covers customer personas, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, data analytics, branding, and more.
Content Marketing
15.5 Hours
Boost your writing capabilities and explore techniques for crafting powerful high-converting marketing content for a range of digital channels, including web content, social media sites, SEO blogs, forums, paid ads, infographics, and audience-targeted copy.
Customer Relationship Management
12 Hours
This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms.
Core A
Web Development for Marketers
43 Hours
Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS, including the use of plug-ins, themes, and uploading and editing web content. Students will use these skills to develop a website for an internal case study project, which emulates a project they may be tasked with on the job.
User Experience (UX)
12 Hours
Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more.
E-Commerce
15.5 Hours
Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and more.
Data Analytics & Visualization
24 Hours
This course covers the importance of marketing data, including tracking, analysis, and data sharing using Google Analytics. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results.
Core B
Search Engine Optimization (SEO)
72 Hours
Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more.
Email Marketing
12 Hours
Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization.
Social Media Marketing: Organic & Paid
72 Hours
Learn the techniques for developing organic social content, deploying influencer marketing campaigns, and managing paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam.
Capstone
Search Engine Marketing (SEM)
75.5 Hours
Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams.
Digital Strategy
15.5 Hours
Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.
Personalized Career
Services and Support
Find the job of your dreams.
Our Career Services team is waiting to guide you on the best path to your career. Benefit from individual training for interviews, assistance in writing an effective resume, optimization of your LinkedIn profile, job placement guidance, and much more. Gain access to quality employers and industry networks to make the most of your potential and find the best position for your new career in the digital field.
Note: There is no guarantee of job placement.
Program Tuition
The NC State Digital Marketing Bootcamp tuition incorporates personal career development support, student success managers, assistance with job placement, and exclusive access to our hiring partners.
30-Hour Introductory Course
$500
403-Hour Extended Program
$14,500
Requirements
Internet access
Laptop computer
*Tuition, fees, and deposits are subject to change.
To learn more about the NC State Digital Skills Bootcamps,
give our admissions advisors a call at 919.874.5441 or fill out the form below.
These non-credit professional programs are offered by the McKimmon Center for Extension and Continuing Education (MCE&CE) at NC State University.
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