Leverage Our
Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

Microsoft
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Microsoft

Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

Facebook Blueprint
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Facebook Blueprint

Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

Canva
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Canva

Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

HubSpot
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HubSpot

HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

Hootsuite
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Hootsuite

Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

Click on the logo to learn more

Take Your Abilities
to the Next Level

Employers today are seeking skilled digital marketing candidates. Students enrolled in the Digital Marketing Bootcamp can boost their competitive edge with the knowledge and skills currently in high demand. The program includes practical exercises, agency-style projects, development of your professional e-portfolio, instruction from industry-leading experts, and access to exclusive, personalized career services.

This non-credit professional program is offered by the McKimmon Center for Extension and Continuing Education (MCE&CE) at NC State University.

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Get the Right Combination of
Experience and Education

Hands-On Learning in a Practical Training Environment

Learn By
Experience

A successful digital marketing career hinges on a solid understanding of theory as well as hands-on experience. The Digital Marketing Bootcamp provides an experiential learning environment, including agency-style projects, hands-on tasks, and professional portfolio building exercises.

Build a Professional
E-Portfolio

Projects completed within the bootcamp form the basis of your professional e-portfolio. This optional, extra credit component of the bootcamp gives learners the opportunity to showcase their skills and capabilities in a streamlined way that can be presented to potential employers during the job search process after completing the program.

Agency-Modeled
Projects

At the start of the bootcamp, learners will gather into agency-style teams, choosing a role that resonates most with their interests. Each team will be made up of a variety of roles that mimic a professional agency setting and will work together to complete projects such as building brand architecture, pitch presentations, client briefs, and more. Each group is matched with a real client and given a dedicated budget, gaining hands-on experience they can showcase on their resume and within their e-portfolio.

Live, Online
Classes

Enjoy hands-on, accelerated learning in a convenient virtual setting. Students participate in live, online classroom sessions in a remote learning format that includes Q&As with instructors, agency-style group projects, discussion of complex concepts, and instructor feedback on assignments.

Elevate Your
Career Potential

With a Digital Marketing Career

Digital marketing has been a game-changer for nearly every industry. It’s enabled businesses of all sizes to expand their reach, refine their target audience, and generate a consistent lead pipeline. Behind every successful brand is a strong digital marketing team with a comprehensive understanding of a wide range of tools, platforms, and tactics - plus the ability to craft and distribute marketing campaigns and messages in the most effective way.

The digital marketing industry offers a variety of roles and positions, including creative, conceptual, and analytical positions that are more operational, strategic, and business development focused. For students of the Digital Marketing Bootcamp, many career options are waiting to match your passions, interests, and strengths.

Here are some of the digital marketing careers our students can choose from:

SEO
Specialist

PPC
Specialist

Paid Social Media Strategist

Content Marketing Strategist

Social Media Manager

Email Marketing Specialist

E-Commerce Specialist

Marketing Data Analyst

Digital Marketing Strategist

Download the
Program Catalog
to Find Out More

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Discover the Direct
Path to
a Career in
Digital Marketing

30-Hour Introductory Course
| 370-Hour Extended Program

The NC State Digital Marketing Bootcamp covers the most advanced, up-to-date digital marketing concepts to give you the skills and tools needed to succeed in a digital workplace.

  • Introductory Course

    Start the program with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms. SEO and PPC essentials, introduction to social media marketing, influencer and affiliate marketing, and much more.
  • Career Services

    The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on students’ e-portfolios.
  • Foundations

  • Fundamentals of Marketing

    Go further into the world of marketing development and strategy with this course that covers customer personas, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, data analytics, branding, and more.
  • Content Marketing

    Boost your writing capabilities and explore techniques for crafting powerful high-converting marketing content for a range of digital channels, including web content, social media sites, SEO blogs, forums, paid ads, infographics, and audience-targeted copy.
  • Customer Relationship Management

    This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms.
  • Core A

  • Web Development for Marketers

    Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS, including the use of plug-ins, themes, and uploading and editing web content. Students will use these skills to develop a website for an internal case study project, which emulates a project they may be tasked with on the job.
  • User Experience (UX)

    Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more.
  • E-Commerce

    Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and more.
  • Data Analytics & Visualization

    This course covers the importance of marketing data, including tracking, analysis, and data sharing using Google Analytics. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results.
  • Core B

  • Search Engine Optimization (SEO)

    Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more.
  • Email Marketing

    Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization.
  • Social Media Marketing: Organic & Paid

    Learn the techniques for developing organic social content, deploying influencer marketing campaigns, and managing paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam.
  • Capstone

  • Search Engine Marketing (SEM)

    Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams.
  • Digital Strategy

    Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.
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Introductory Course

30 Hours

Start the program with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms. SEO and PPC essentials, introduction to social media marketing, influencer and affiliate marketing, and much more.

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Career Services

10 Hours

The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on students’ e-portfolios.

Foundations

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Fundamentals of Marketing

27 Hours

Go further into the world of marketing development and strategy with this course that covers customer personas, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, data analytics, branding, and more.

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Content Marketing

15 Hours

Boost your writing capabilities and explore techniques for crafting powerful high-converting marketing content for a range of digital channels, including web content, social media sites, SEO blogs, forums, paid ads, infographics, and audience-targeted copy.

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Customer Relationship Management

12 Hours

This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms.

Core A

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Web Development for Marketers

43 Hours

Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS, including the use of plug-ins, themes, and uploading and editing web content. Students will use these skills to develop a website for an internal case study project, which emulates a project they may be tasked with on the job.

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User Experience (UX)

12 Hours

Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more.

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E-Commerce

15 Hours

Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and more.

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Data Analytics & Visualization

19 Hours

This course covers the importance of marketing data, including tracking, analysis, and data sharing using Google Analytics. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results.

Core B

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Search Engine Optimization (SEO)

67 Hours

Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more.

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Email Marketing

12 Hours

Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization.

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Social Media Marketing: Organic & Paid

55 Hours

Learn the techniques for developing organic social content, deploying influencer marketing campaigns, and managing paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam.

Capstone

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Search Engine Marketing (SEM)

67 Hours

Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams.

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Digital Strategy

16 Hours

Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.

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Personalized Career
Services and Support

Find the job of your dreams.

Our Career Services team is waiting to guide you on the best path to your career. Benefit from individual training for interviews, assistance in writing an effective resume, optimization of your LinkedIn profile, job placement guidance, and much more. Gain access to quality employers and industry networks to make the most of your potential and find the best position for your new career in the digital field.

Note: There is no guarantee of job placement.

Program Tuition

The NC State Digital Marketing Bootcamp tuition incorporates personal career development support, student success managers, assistance with job placement, and exclusive access to our hiring partners.

30-Hour Introductory Course

$180

370-Hour Extended Program

$15,800

Requirements

Internet access

Laptop computer

*Tuition, fees, and deposits subject to change.
This non-credit professional program is offered by the McKimmon Center for Extension and Continuing Education (MCE&CE) at NC State University.

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